ICE, a USA drinks brand currently recognised as the fastest-growing, non-alcoholic beverage brand in America, came to us with the objective of promoting their rapidly expanding product portfolio.


ICE’s main requirement was the creation of PR architecture that was quick to set up and easy to transport, ensuring that their ICE bottled drink could be publicised around the USA at public events and trade shows.

The Outcome

Within 6 weeks, our highly experienced team designed, manufactured and delivered four low-weight inflatable cubes that featured air conditioning, lighting and built-in door systems. Each cube was built with full colour printing externally and internally for complete brand visibility at public events and trade shows with a consistently low internal temperature to replicate the cold freshness of their new bottled water drink.