Victoria's Secret

To promote their new lingerie and swimwear collection PINK, Victoria’s Secret commissioned an inflatable dome to take on an eight venue tour of the USA, complete with a customised cover in the signature shade, housing a pop-up store showcasing their new range.  

 

The Brief

 Victoria’s Secret needed a venue for their PINK Spring Break tour around the USA, to promote the new lingerie and swimwear range. They wanted something that would represent the fun, young collection, and of course, its signature shade. So, we made them a giant PINK inflatable dome.

 

The Challenge

 Due to the nature of the event, the venue had to be relatively quick to install and remove, making our inflatable dome ideal. We added the custom hot pink cover to make the dome really stand out, and promote the branding. Inside, a pop-up shop and inflatable bar serving Suja Juice kept the party in full flow.

 

The Event

The Victoria’s Secret ‘Beach Ball’ had crowds queuing out of the door wherever it went, enticing hundreds of fans to check out the new range – and plenty of engagement on social media asking the dome to visit them next!

 

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